Nessim Higson · for the Brand Designer role

Midjourney 8.2,
as a campaign.

A working sample for the freelance Brand Designer role.
Posters, OOH and social for the 8.2 release, made from my own Midjourney images.

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Midjourney 8.2 — You taught it this.

01 / The rule

The number is the material.

Every image is built around 8.2, formed from whatever the picture is made of: glass, fur, ice, petals, metal, skin, crayon. Because the image carries the number, the typography can stay small and consistent across every piece.
The line, You taught it this, points to the ratings 8.2 learned from. All of the images were made in Midjourney.

8.2 as a clay house at dusk — 8.2 · diorama

8.2 in glass, with a figure — 8.2 · glass

8.2 as jewellery on a face — 8.2 · jewel

8.2 on a forehead, yearbook style — 8.2 · yearbook

8.2 with a figure in silhouette — 8.2 · silhouette

Sixteen plates

Midjourney 8.2

02 / Posters

The posters.

Full-bleed posters, one image and one line each, running in two rows of six. The boat mark opens one row and closes the other, so a run reads as a sequence rather than a repeat.

24 × 36 · two rows of six

Drag to move

In situ

On the wall.

The two rows, wheat-pasted on a wall in New York.

The poster run on a New York wall at night — New York, night

You taught it this.

The line, on every piece.

03 / Out of home

Billboards and shelters.

The same system in landscape, with the image, the mark and one line, shown on the sites it would run. A rooftop, a digital board, a roadside board and a bus shelter.

Rooftop billboard at dusk — 48-sheet · rooftop

Digital billboard at night — Digital · night

Roadside 48-sheet in fog — 48-sheet · roadside

05 / How it was made

How it was made.

Every image was generated in Midjourney from my own prompts, and the header clips are Midjourney video. The plates are untouched. The posters, boards and screens were laid out in code around them, and the street scenes and devices were generated with the finished artwork as the reference, so what sits on the walls is the real file.