A rebrand built around 139 glyphs drawn from anime's visual language. Fans pick them up and write in them, and they run across murals, transit and product.
Selected work
IAAH
Four projects, one showreel.
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01 / The reel
The studio reel.
Ninety seconds across the back catalogue. Press play for sound.
02 / Projects
Four selections.
Each card cycles through a few frames. Two have full pages.
A titling system for a franchise as big as the platform it sits on. Games, stage and product each read as themselves and as part of the whole.
Twelve years of covers and box sets, including three of the New York Times' top ten films of the century.
WePresent, a publishing arm inside a utility that commissions artists rather than advertising to them.
Full pages: Anime Future Forum and Squarespace.
03 / Clients and awards
Selected clients
- Netflix · Sony · Paramount
- Crunchyroll · Criterion Collection
- Google · Squarespace · WeTransfer
- adidas · Turkish Airlines
Selected awards
- Clio · D&AD
- Art Directors Club · The One Show
- Brand New · Creative Review
- AIGA · Adweek
Next
As a campaign.